Online gift and gadget retailer Firebox has been benefiting from Webmart’s one-stop print service since 2009.
Webmart provides packaging, stickers, labels and product information manuals.
Firebox’s creative team works alongside Webmart’s print production specialists early on in the process, with the design and print informing each other.
For the rebranding of one of Firebox’s most well-known products, Instant Regret Chilli Chocolate, the client’s team were keen to change the look and feel of the packaging, from throwaway novelty to classy gift.
Webmart suggested the use of a subtle black-on-black spot UV for the text, which was only visible when movement of the product caused light to shine across the gloss finish. As a result of the rebrand, sales of the product have since doubled.
Webmart’s ability to source immediate capacity has also proven invaluable, with the average Firebox project being turned around in just five working days.
"At Firebox we’re always coming up with new print ideas and own brand products. Due to the quick turnaround of these ideas, I’m able to contact the guys at Webmart and they’ll come up with the best options/trends to guide us in the right direction. No matter how difficult it might seem, they’ve always been able to help us create some great print pieces."
Creative Director, Firebox